What Is A Brand?

A brand is the most valuable asset of your company. It's the identity and story perceived by those who experience it, making it stand out from competitors.

Nowadays, a brand is more than just product awareness; it's about making space in the minds of the target audience and controlling their preferences.

While branding, you must know:

• You don’t sell products, you sell solutions, experiences, feelings, and ideas.
• You should be clear about what your customers perceive when they purchase your brand.
• Being able to control the purchasing preference of the customer is the power of branding.
• Strong branding means customers begin associating themselves with your brand.

What Is Branding?

Branding is about understanding your product features, researching the market and target audience, developing and applying a distinct feature or proposition so
that customers can start associating with your brand.

Create your brand personality keeping the following points in mind:

• Brand Purpose
• Brand Promise
• Brand Positioning
• Brand Visual/Verbal Identity
• Brand Story
• Brand Perception

Why Invest In Your Brand?

It's a long-term value proposition to build brand awareness & loyalty, with more customer inclination towards your brand at a lower cost of customer acquisition.